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關于我們產品服務數字絲路生態伙伴招標采購誠聘英才新聞中心
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客戶痛點
傳統文本短信攔截率高，用戶觸達率低。
傳統文本短信內容簡單，形式單一，閱讀體驗差。
傳統文本短信客戶點擊率和閱讀率極低，營銷轉化率差。
傳統文本短信交互性差，從通知到轉化鏈路長，交互復雜。
產品介紹
智能消息是通過手機終端信息增強技術，將傳統文本短信無縫升級為可交互的富媒體信息，目前智能消息可以適配的手機品牌主要有華為、小米、oppo、vivo等，支持智能消息的機型直接顯示為智能消息（右圖），不支持智能消息的機型直接顯示為文本短信（左圖）
智能消息目前支持的消息展現形態有：圖文、音視頻、橫滑、紅包、電商、通知等
產品亮點
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碼號不變，不改變客戶現有短信發送碼號和模式，直接將發送短信進行智能升級。
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減少信息攔截，營銷內容在多媒體素材中呈現，減少文本短信的攔截率。
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形式多樣，內容豐富，通過音視頻、圖文等多媒體素材的內容展現，提高消息的閱讀體驗，提升用戶的點擊率。
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轉化率高，智能消息內圖文和按鈕提供多種點擊交互事件，可以直接拉起H5、APP、快應用、瀏覽器、地圖、電話等，一鍵直達指定頁面，縮短轉化鏈路，提高用戶轉化率。
應用場景
電商促銷
將熱銷產品推送給目標客戶，通過視頻或圖文的形式立體化展現產品信息，強烈吸引用戶，并提供立即購買功能，點擊后直接進入訂單支付頁面，提高用戶轉化率。
會員促銷
向目標用戶直接發送紅包類優惠信息，通過優惠券的直觀展現，吸引用戶參加促銷活動。
通知提醒
將通知信息通過卡片方式呈現，重要信息進行強化顯示，給用戶提供更好的閱讀體驗，同時提供各類點擊按鈕，能夠直接進入指定的活動頁面或者app等，實現營銷轉化。
新聞宣傳
黨政機關單位通過智能消息向目標用戶群體推送重要的政策新聞，通過視頻和圖文化的內容呈現，便于目標用戶更加全面的了解通知信息。
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南寧總部地址：
中國廣西南寧市良慶區秋月路18號，530200北京分公司地址：
北京市海淀區魯迅文化園文化創作展示中心2號樓，100097聯系電話： 4006716888聯系郵箱： kf1001@caih.com
微信公眾號
"中國—東盟信息港股份有限公司"
在線咨詢
熱線電話
中國廣西南寧市良慶區秋月路18號，530200
北京市海淀區魯迅文化園文化創作展示中心2號樓，100097
舉報監督
